yeah, but as soon as the web actually had enough traffic to take off the ads were everywhere. before 1996 it was basically just a prototype.

considering that "web 2.0" is widely accepted to be "the social web", where the focus was on user contribution and interoperability... no.

I remember the add that made me install my first add blocker. It stated playing the sound of knocking on glass and a voice going "Hey You!". With a looped videoof some guy waving at me.

I have a similar story. People were fine with ads until they got too obnoxious and intrusive, and now the people making the obnoxious intrusive ads are crying that people are blocking them.