Well yeah, it's a for-profit company. They exist solely to make money, that's their entire goal.
It's almost all marketing and has been for a while. ChatGPT peaked with 4o (and 4.5 if you used their API), 4.1 was a step backwards despite them calling it an improvement, and 5 was another step backwards.
They are not any closer to AGI, and we're not going to see AGI from LLMs no matter how much they claim just how close we are to seeing AGI.