I always thought the "ideas" he got credit for were in domains like design and customer experience, not necessarily technical engineering.

That's at least among people that know some minimal information about him. I imagine that the huge numbers of normie folks who don't pay attention to phones unless they're buying one either don't know who he is or would just fall back to assuming the superficial public visionary genius image is accurate.

But that's how our culture and media are designed to condition regular folks to accept our leaders as our betters. I mean who cares if some dark triad personality motherfucker is a monster to their own family just as much as their employees as long as the make money and create success*!

• success = money

It isn't enough to have good ideas if you can't persuade someone to buy them.