It's virtually impossible to exist online these days without generative AI bullshit being shoved in your face with no means to opt-out. It's clearly not consumers driving this so-called "demand," because savvy people don't want this to begin with and never did. Rather, it's the desperate speculative hype around this dumb nonproduct that's causing big businesses to set electricity and money on fire with AI slop to no tangible benefit.
A saner response from the UK government would be to tell these companies to either power their AI datacenters with renewables or get out, rather than trying to guilt trip individuals over, of all the goddamned stupid things, undeleted emails.