I could make cutting boards way fancier than I do. If I did, no one would buy or use them. "Oh it's too nice, I can't stand to cut it with a knife." So I deliberately make cutting boards that are kinda mid.

I think it's the same with a Jeep. A brand new thing with stitched leather and an infotainment system that still connects to whatever service it requires to even slightly work feels new and nice and precious even if it was "built" by Chrysler. A '98 Cherokee that rattles anyway? Sure we can beat on it some more.

fun story.

a friend of mine decades ago took me with them to an ATV trail with their jeep.

we took ramps made for raptors at 40 miles an hour in a jeep.

totally fucked the jeep up and needed work done afterwards, but honestly was the most fun I've ever had.