Meet Reddy Kilowatt!
Reddy Kilowatt is a cartoon character that served as a corporate spokesman for electricity generation in the United States and other countries for nearly one hundred years. Currently, the Reddy Kilowatt trademark is owned by Xcel Energy.
Old safety PSAs were more hardcore in general. The other week, I stumbled on this Riff Trax version of "Shake Hands with Danger":
Fans of the "Well there's your problem" podcast will probably recognize the song. This thing gets increasingly gory as it goes. I think there's an argument that not shying away from the brutality is a more effective message.