I'm pretty sure Microsoft has bought a lot of smaller European countries by making offers they cannot refuse; offering services for an unreasonably low price, selling at a loss, and only pumping prices up after full dependency is achieved.
I suspect that's why Benelux and the Nordics are red on the map. They are highly digitalized and rich countries, so great potential customers, but still small enough that Microsoft can afford to operate at a loss for long enough to leave digital sovereignty in shatters.
Starbucks is doing the same thing to independent cafรฉs all over Europe.
The higher-ups are not falling for the Microsoft logo, they are fooled by low prices, the potential for firing the IT department efficiency boosts, and the prioritization of short-term benefits over long-term strategy. To them it has seemed like an obvious choice every single time, which is how we came to find ourselves in such deep shit.