That's originally what I thought as well, but at least as far as I got into their actual website (linked in the article) it doesn't seem to be the case.

They were charging $18 for 1 hot dog, $36 for 2, and all the way up to 10 at least it was $180. Absolutely no discount that I could find for ordering in bulk (and to get any further it required me to verify an address and that was more effort than my curiousity was worth).