554
Apple’s New CEO Is Reportedly Pushing to Stuff More AI into iPhones (gizmodo.com)
submitted 1 day ago by to c/technology@lemmy.world
143 comments fedilink hide all child comments
 

Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.

Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

you are viewing a single comment's thread
view the rest of the comments
[–] 1 point 15 hours ago (1 child)

They are different, and yet one always seems to lead to the other, no?

Companies shoving AI dung into every corner of their products prove to be devoid of ethics & values, putting profit over people. I could be wrong, but I wont be.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 1 child comment
    •
  • [–] 2 points 7 hours ago

    That’s correct, but companies like Apple have put profits above employees for a long time. Granted, high pay and good benefits have been a path to attract talent that would increase profits, but profit has always been the motive.

    So I don’t think you’re wrong that they might have a big layoff, but it’s not related to adding more AI into the product.

    That said, having good, well integrated, local AI features that are optional to use are purely a plus for the customer. Local AI Siri, local AI multitasking (e.g. “insert a summary of that messages thread into a new draft email”), local AI reminders of things you might have forgotten, etc.

    That’s probably not exactly what’s going on here though.

  • permalink
  • fedilink
  • source
  • parent