Habits and short term concentration span. People just want something that works with just one click away from dopamine rush ^^.
More than 3 clicks and people are all ready fed up and just go back to good ol' one click dopamine.
Have seen alot of my family members on my jellyfin/seerr stack go back to netflix-disney-hulu-whateva, not because the stack is bad, but it takes to much "effort" and is not fast enough (yeah sometimes it can take a few minutes before the movie/serie is ready...) even though they have a free "unlimited" selection of movies and series from all over the world 🤔🤔.