I read that Apple was implementing ads in their maps software now. Quick search seems to confirm it. Below is a page blurb originating from Apple's domain.

Now businesses can run ads on Apple Maps — right where customers are deciding where to go.

My initial comment was just satire, but reading through the document I'm just... tired. This sort of analysis originates from America's intelligence organizations. It's not surprising that the technique's bled into private-business--it always happens. Intel. orgs. create a software solution that solves one of their problems and entrepreneurs within those organizations realize private-businesses have similar problems.

(I will state--because it's tangentially related--the matrix-protocol originates from individuals linked to mossad. I encourage users not to use matrix.)

Apples not odd. It's the same as every other technology corporation.

they won’t sell it or lets 3rd parties come even remotely close to it

If they secretly let the government double dip, I don't think I want to trust any other claims they and their marketing makes.

Apple admits to secretly giving governments push notification data - Ars Technica

What are the odds that Google also claims it doesn't sell your data, it "shares" it.

But would you trust them?