I used to feel bad about this in the age of email. I would try to stay on top of my comms but at some point I realised I was dedicating a vast amount of time to a job that was never finished. I stopped using email entirely about ten years ago and I never think twice about it. I reasoned if it can be done for email it can be done for any type of message. I rarely open letters or text messages or watch adverts. I don't want to clutter my mind by living in a world of concepts that are defined by other people and I feel better for it.