Sales and discounts and haggling. People go nuts whenever something is cheap or queue up for free give aways and such.

I only buy stuff when I need it and I will gladly pay full price for something. Things get too cheap you know. I don't take free stuff, because it's just more garbage or takes up space.

This is not a strong opinion. Of course I like to pay less or get free stuff, but only if I need those things. That's what frugal means to me. I get that some people think of it in a different way of optimizing or gathering garbage for craiglist or whatever. It's just not for me.