No.
Different services offer different things for different customers.
Proton offers everything under one banner, a turnkey replacement for google. Seems great until you consider the person who doesn’t want kyc pii for all that stuff under one roof.
Mullvad has no password and keeps as little information about the user as possible. Seems great till you consider the user who wants to gate access by accounts with passwords.
People want different things out of the services they use.