Yes and no. Let me explain.
It's bad in that, yes, these clearly illegal and malicious business practices are widespread and nearly every major corporation is trying some flavor of it, as Donald's admin has been woefully inadequate (likely on purpose) in regulating new technology in the business space.
But, like with COVID, where Donald isn't leading, the states are. Three states have already banned surveillance pricing as well as the city of Seattle. This time next year bans will probably exist in 2/3 of the US states, if I had to guess. If we elect more DSA's in 2028 we might get meaningful nationwide regulation.