This doesn't make sense to me. Apple spent the last few years blurring the MacBook and iPad range, they're even sticking the same SoCs in both and now this? What's the killer feature here, the OLED?

They brought back the glowing Apple logo, though, just as everyone got used to not having it.

Edit: Just thought of the biggest problem I have with my MacBook; the fucking screen is so fucking hard to clean! I swear this move is a ploy to get people to buy their proprietary screen cloth.