Re: Beat em up. Fair enough! I still think how it's really funny how it took all of Team RWBY and JNPR to take out 1 large Grimm each team, and then Coco pulls up with a gatling gun and no diffs one of the same type of Grimm in her introduction. Quite entertaining.
Re: Viz. Wait, really? RWBY is Viz's first fully owned IP? Wow, that's crazy. I know they had Homestuck at one point but I'm not sure if it was like officially a Viz IP or just publishing rights; they were responsible for the Homestuck books and other things. Though it's debatable whether Homestuck or RWBY has more popularity (it's homestuck :D )