The first season of Minimum Wage will be 28 episodes, premiering in two batches of 14 — I’ve seen the first batch — ranging between 12 and 20 minutes apiece.

Growing up Nicktoons were also about 12 minutes long, and each episode contained two separate stories bringing us up to about 20 minutes.

So if these are just live action Nicktoons... that's fine?

YouTube is full of 10 minute or less comedy sketches. If a good story takes 10 minutes, then it takes 10 minutes and I think that's just fine.

Traditional American TV is about 20 minutes because it's planned to be 30 minutes plus commercials. But when the BBC produces something it's closer to the 30, 60, 90 minute mark because... No commercials!

The article talks about prestige TV taking an hour, but that's because that's how long they've been budgeted for. But in the era of streaming some hour long shows have a 40 minute episode, and then an 80 minute episode. Creatives have more creative freedom, that's generally a good thing.