So we are pretending. This is the truth, Rob. We as the industry are pretending we're not using AI, but the reality is, it's almost impossible to code now without using AI. Almost impossible. I mean, the efforts you have to go to extract AI from line completion stuff and from generative stuff is very challenging. So everyone, every title that's come out in the last year has been using that, but we're still able to not tick the AI box. AI is going to be, when it's sorted out and not producing AI slop, it is the most… This is very controversial. It is the most, the biggest advance in creativity for smaller studios, for medium studios and bigger studios. The biggest step forward in creativity."

Uh huh. Sure there guy who keeps overhyping things and never releasing what was promised.