Honestly do not understand how no car manufacturers have figured out that people want small pickups.
Because people kept buying F150's instead of Rangers en masse? The F150 outsold the maverik by 5-6x in 2025. It outsold the Maverik and Ranger combined by 3.5x in 2025.
But markup is clearly better on massive ones so they keep making them bigger and bigger.
Markup is probably better, but they've also spent the last 30 years aggressively marketing big tough manly truuucks.