These advertising campaigns have been around a lot longer than Data Centres.

All the FUD about Windfarms killing birds and windmills being made of non-recyclable materials has been peddled for decades. All the falsehoods about solar farm panels creating wastelands, that High Tension Powerlines Pylons are any eyesore (we all know they are a “Tribute to man’s ability to make electricity”😏) are fever dreams of a Fossil Fuel companies marketing departments.

The latest campaign is that Grid batteries are going to explode! If you drive out to Morwell, you will see the faux-hand-drawn signage inferring that a new Samsung battery development will actually be constructed from Galaxy Note Sevens.