FYI, the game jam was not part of Open Sauce, it was completely separate. William created Open Sauce, but he was not very involved in the making of the game jam, he was just invited as a guest.

That said, I agree with the sentiment of your post. I really don't see anything wrong with the video.

in an event that they all take part in

Open Sauce? Believe it or not, it also represents the interests of the rich. Guess why they are there.

William literally created and operates at a loss

Created what? What loss? :.|:;?

the ad is for a non profit

So? A NaNprofit it is, yes. With a few million in the bank. It is funded by corporations (previously also Elon Musk until someone on xitter convinced him it's somehow related to tesla protests, separate story) to promote their products to literal kids who don't know any better. And they are bad even at that.

Do you have a spec of evidence for this supposed “circling money around”?

I recall there being an extremely specific Wikipedia article but I couldn't find it, unfortunately, but it was political theory. Instead see: https://simple.wikipedia.org/wiki/Capitalism https://en.wikipedia.org/wiki/Symbolic_capital

In general, there are a few greedy friends who own Microsoft, AMD and so on and so forth. Each worker in the chain does their thing, produces something, gets a paycheck (usually) smaller than the worth of what was produced and then all of the differences add up so that the people up top may buy another yacht. When they do that a similar thing happens but that's not relevant. It may seem they only take a little, but together the difference is like 1 to 360. Imagine 1/360th of a pizza, like one metric degree of a circle. There was a meme about that around Lemmy somewhere.

Anyways, the stuff they have is called capital. They want more. One way to achieve that would be to have more people be aware of their products (because selling analytics...), so they look online (actually just hire someone who will hire someone else to look online but that's not relevant) for ways to do that. They find a non-profit, then they offer to give a little bit of this amazing shiny capital but ONLY if they put up a logo or something. Cool, they now have some guarantee that people will see their "good" and use the stuff. Now, inside of the non-profit (ahem), they need themselves to advertise to fulfill some of the goals of the partnership. To do that, they buy themselves some symbolic capital in the form of the influencers. They go hi, I am person X, therefore you should like and subscribe. Nerds go cheering, and go to the non-profit, then see that and go to for-profit aiding them to make money, therefore making a circle. Meanwhile the influencers themselves end up using the stuff by the for-profit as well and make a circle themselves.

My bad if true on Jabrils. I did speak to him when I was bored, his take was that "well I was just asked to be there by open sauce lol, I will see though", and he wasn't there so I naively assumed it was related, but I guess not.