34
USA’s Department of War quietly releases new branding that isn’t at all alarming. (www.designweek.co.uk)
submitted 1 month ago by to c/artdesign@jlai.lu
6 comments fedilink hide all child comments
 

Nostalgia is trending, "defense" is for betas, and the Department of War needed a fresh look. David Coveney examines the terrifyingly polite world of totalitarian client management.

you are viewing a single comment's thread
view the rest of the comments
[–] 6 points 1 month ago (2 children)

The leaves on the right of the old seal are olive leaves, and they're supposed to symbolize a desire for peace (extend the olive branch, etc). The leaves on the left are supposed to symbolize honor in combat. The arrows in the eagle talons are supposed to be readiness for war. The new seal has no leaves.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [–] 1 point 1 week ago (1 child)

    What did the stars stand for? There are fewer of them too.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 1 child comment
    •
  • [–] 2 points 1 week ago

    The internet says the original 13 US colonies. Anytime you see 13 of something on US iconography that's a pretty good first guess about what it stands for.

    It's been 19 days since this article dropped and the only different article I could find is an older newsweek article talking about the same event. The official branding guide still shows the old stuff.

    The five stars probably represent the five major branches of the US military if you want to take what I asked google ai and wash it through my brain. The AI doesn't appear to have much to work with, either, since it linked me to the branding guide with the old material. It knew about the rebrand but I don't know if that's because it can learn fast enough from my questions or it was drawing from the same material we already had.

  • permalink
  • fedilink
  • source
  • parent