We go to the cinema to celebrate specific occasions and pick from the films that are playing.

The last time I went to a movie premier just because it was a premier was Snakes on a Plane, which was admittedly very fun. When I was at the dollar store that afternoon trying to buy rubber snakes the clerk was scratching her head. "We usually have a whole bin of 'em," she confessed, "but there seems to have been a run on them these last coupl'a days." When I explained about the movie, she shrugged and said, "I guess that'll do it," and walked away.