Buyers in the US already have many cheaper options - used EVs. They keep harping on how quickly new EVs lose their value, but refuse to even considered the used market.

Main reason being misinformation about battery pack longevity. They think it's the same batteries as go into their cell phones, which start dying in 3 years. Couldn't be further from the truth, but who's going to tell them otherwise? Dealers? Riiiiight.

Another big one is range anxiety, which in some cases is valid, especially if you don't have the option of charging at home. The one thing Tesla is doing right is building out charging infrastructure. I see them popping up all over the place, which is great.