The rationale is interesting. I'm glad they kept the logo as it's recycling ♻️

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[–] 6 points 1 month ago (1 child)

Reading the article I can understand changing the name. Nura might even be fine.

That said, I do not at all understand going with a .eco TLD.

I immediately think it'd be some green venture or something or other. Even .tech or something else would be far, far better IMO.

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  • [–] 6 points 1 month ago

    They are supporting devices deemed obsolete by manufacturers and are working towards making your phone last longer, I would say that's pretty environmentally conscious. The "eco" TLD makes sense, I think, when you look at their goals.

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