Yeah. It's almost impossible to create a system grounded in ethics in a hyper-capitalist architecture. Misinformation is by its very nature more entertaining and easier to make, so the unavoidable market incentive is to eventually shift the revenue base away from a broad, but low capitalization user base toward the handful of high capitalization snake-oil mongers. It's a direct product of market concentration that's allowed a handful of talented liars to accumulate more wealth than the majority of the rest of humanity.