I think the modern writers have forgotten that some of those gimmick episodes of TOS happened because they had a shoestring budget and had to reuse whatever cowboy or city set was available.
That's fair. My definition of lady's man may not be as derogatory as it is generally perceived. I meant only that he was popular with the ladies in the show and with audiences of the time. Not that he chased women. Though that interpretation does seem to be how SNW leans at times. Less in a sexist way and more like he just needs to be in a relationship for some reason.