As an Ontarian New Brunswick is often seen as a "flyover" province.
As a bilingual Ontarian who has partied with NB'ers I'd compare them more to the MOST CANADIAN than any euro accolade or designation.
It's a huge island with some urban pockets and lots of rural wooded space. And coastline. And both official languages. Aside from a glacier it has everything this great country can offer and the people reflect that.
Belgium is a joke by comparison.