They are ads, I have been having this argument for ages. If my iphone sent me a notifcation about a new macbook that is advertising.

Spotify does similar shit, no ads premium but the launch page is a banner for a sponsored brainrot podcast

I get you, it can be helpful but it should be a tab for upcoming or something. Tbh Netflix has become awful for finding anything, its all the same rows of content under every heading.