Sadly, most new TVs in the US have factory settings that promote in-store display: cranked up saturation, punchy & unbalanced audio, etc. One of the first things that should be included with your initial setup of any new TV should be correcting that bullshit, IMHO.
Hell, I was stuck at a massive "thrift" store (ie. warehouse size) and in my time-wasting wander, I noticed their media section had TVs with wildly different picture settings. All volumes were zeroed or muted, so I know someone had to interact with each one —and, it's statistically unlikely that each was set that way when individually donated/acquired. So, I went over and began silently correcting them.
I mean, no one in the store was giving those borked screens a second glance —until I fixed them. Some fellow shoppers started asking me a few basic questions about the TVs, and my ND ass didn't connect the dots. These are people simply asking for help, and I enjoy helping people find the tech they need/want, so: win/win.
I must've helped half a dozen of them to choose the best one for their needs & budget, and each left with one in their cart. Near the 10min mark, a worker came over to ask what I was doing, so I told him: "I'm helping total strangers buy a TV from you, I guess? Do you want me to stop? You are running out, so I can understand the concern." 🤣
If I tried that at Costco, etc? I'd get arrested before I could say ACAB. ☝🏼