Interesting. I always pick the very ugliest most boring wine labels. There is clearly so much attention seeking design on wine labels that is borrowed from the sugar drink industry where it literally doesn't matter what is in the can because it's going to have about the same level of sugar that people enjoy as everything else. In sugar drinks you fly or fall based on labeling and marketing. I figure if a wine can survive without any label pandering, there's at least a decent chance that it's probably pretty good.
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