Say what you will about Tim Cook, but his first act as CEO was not to capitulate to a fascist.
Also, saying "Tim Apple" and "John Apple" is funny and edgy, but it also normalises what Trump called him. Makes it sound like Apple users are siding with Trump to some extent. Maybe let's not let people make that assumption. (Also, Trump only said it once, so what's it say about people who continue to use it?)