Mapquest is currently #1 in the App Store maps and navigation category, simply due to the fact that they name bodies of water correctly. Ternus has a real opportunity to cement a “new sheriff in town” moment by standing up to insanity and following the sane naming convention too. It would generate publicity and earn brand cachet.

I had high hopes that he would return Apple to a customer-focused mindset, instead of capitulating to dictators, we shall see I guess.