Oh, I agree. My point was simply that if a restaurant is trying to ditch the “mom and pop” vibes and get professional photos for their menus, it’s not something that is done on a whim. It’s not just a “snap a pic with your phone and post it on your menu” type of thing if a restaurant is trying to look like more than a family owned joint.

And that’s before we even get into the actual menu design, because a well-formatted menu is designed to draw customers towards the most profitable items. All of those highlighted and “chefs special” menu choices that are in big bold bright letters in the center of the menu, with accompanying pictures? Yeah, the restaurant has done the math on the raw ingredients and prep time for each menu item, and those featured choices are the items that are most profitable for the restaurant to make. The goal is to encourage people to buy the things that make the most money. Those small menu options that are tucked away in the bottom of the menu like a footnote? Those are the least profitable. A good menu layout can increase dine-in profits by upwards of 10-20%, simply by encouraging people to order the most profitable items.

And while I don’t agree with using AI for the food images, I can see how a restaurant manager would balk at a $10k professional food photographer bill. Especially when that also requires closing the restaurant for a day, (meaning a day of lost profits) so the photographer can work with the cook staff for the photos during a dedicated photography session. Why would they eat that massive cost, when they could generate a “good enough” (meaning the majority of people won’t notice or care that it is AI) image for free in a few minutes? Again, I don’t agree with it, but I can see why a restaurant manager would see it as an attractive alternative.