Doesn't matter, the worm is in your brain, and you know or are reminded the product exists. That's all they're aiming for.

Also, a lot of people think they're immune to advertising. No one is. The only protection is never seeing them.

On the very rare occasion I choose to watch some media with an ad I can't skip, I mute the volume and put my hand over my eyes, so I can just see a corner of the screen and know when it's over.