The ability to play with it, without having to fiddle with tiny switches is a big feature to many. Often these are used by people with mobility issues. The ability to add an extra feed, due to exercise, or adjust the timings to account for changes in life plans are a godsend to many.
Smart home devices are a balancing act. The extra control means more can also go wrong. Minimising that is a big part. The most critical is making it behave sanely when it suddenly goes offline. E.g. smart light switches become dumb ones, when the central hub goes down.