It is so insidious and pervasive in our culture

AmErIcAnS DoN't hAvE A CuLtUrE

lol j/k

Yeah pervasive is right. I'd rather talk about the campaign I'm running and what my players did in our last game, but it's taken a lot of retraining my brain to allow myself to talk about what is fun instead of what I'm "supposed" to do.