It's an AI mystic thing that seems to have originated in a misunderstanding of what would be the unconscious awareness stage in humans.
I tried to look in to it once and they seem to be genuinely mentally unwell people who use in-context learning to make AI start spouting nonsense gibberish like telling them it's an avatar of God and the like... then once that happens they think it's gospel.
Note that these same idiots also write out fake personas for the AI to take on and tell them how to speak and act. When I asked about the disconnect between believing something is God and commanding it how to speak and act the failed to see it. AI mystics are not smart people.