Their main audience isn’t the end user, but the shareholders. All that matters is they can say they are still “growing”. Which is why they don’t care about making things worse. Same goes for Meta. If something succeeds, it’s a happy accident secondary to the goal. Each of these companies did have a good initial idea that was fundamentally good and better than the competition, but ultimately will not last forever for reasons like this. Something else will eclipse them in time. History is full of corpses the likes of these companies. Recent tech ones include IBM, HP, and Microsoft. All big (or moderately big) players today sure, but not what they were at their prime and not close to the “main” ones anymore.