I expect this is it, just cover to justify what they want to do or think they might want to do. And it's not like they have to trick most people, or even anyone really, so long as it satisfies the desire to have some kind of fig leaf to post-hoc rationalize what they're doing. A lot (most?) of the audience probably knows that it is a lie but is too cynically self-interested to think it's a problem; ethics are for betas and cucks after all.