That's what they make because that is what sells. Pickups and SUVs are also very profitable because they are sold at huge mark ups. They are relatively simple designs that are comparatively cheap to manufacture. I'd completely understand their position on this if it weren't for one thing... the future. They should be working to develop huge electric trucks for the US market. The big mark ups won't be there anymore, but it's better than going bankrupt. Americans will be driving Rivians I guess.