The sales pitch is:

All your competition is going AI. They're be producing 10x the work with mouth breathing morons at the keys, while you're stuck paying millions to subject matter experts.

They're scared ot death that the tenuous hold they have on their market segment will be severed if their competition outflanks them in this, so FUD wins.

Someone else can output more slop than us!

Yeah, that isn't how this works. You don't want to be the one using the software while it's still in beta. Wait until the dust settles before committing to anything. Besides which the super-urgent "You have to buy now!" FOMO sales pitch is a classic strategy for scammers.

That's because they bought into the pitch that AI will replace employees (or at least large number of employees) they understand that they will still need to build tooling that would facilitate that and believe that once other companies will say they eliminated employees this way the companies that are "are left behind" will be stuck still needing employees that will catch up to this plan and refuse to help company to get there.

on the grift since its basically a rehashed version of crypto.