At the risk of being booed out of the room I'm all for developers of the apps on my phone being fully transparent about who they are.
The fees are changing but unless you're a AAA game developer then it will be to your benefit. The current flat rate of 30% on all proceeds is being tiered so that you only pay 10% up to the first 1MUSD.
The $25 set up fee is unchanged afaics.