In principle that application of a face camera holds up, subjectively.
In practice that won't be it's primary use case.
It absolutely will bes sold, even if they are banned from saving face profiles directly (which ostensibly they are, for now) it'll just be "anonymous'" data collection. Until they get caught, then they'll pay a cost of doing business tax (fine) and continue on their way.
It's just another vector for creeping changes that invade privacy for the benefit of corporations out the continued tightening population control of governments.
In this case, think ring doorbells + GPS as an opening gambit.
Like how courts orders for "all of the phones in a particular area at a particular time" are a thing, but with a mandatory face cam.
edit : because these are the type of activities that go on at these companies, unchecked mostly.
edit edit : God dammit ford