The pic was taken on top of the world trade center edit: empire state building, thanks for the correction. The two people pictured scaled it and their original banner reads: "When the power of love beats the love of power the world knows peace." It is very memeable obviously. They have been arrested for their stunt.

This is a couple famous for this shit promoting a Netflix documentary about themselves. You’re seeing an ad or people being used as useful idiots to spread an ad. Nothing to see but grift.