Zuck: Are you trying to make me look creepy?
Sunshine: You don't need any help from us!

P.S. A thought I saw on Mastodon recently. Modern web ads rely on big surveillance networks to feed personalized ads. If all "ad-blockers" did was prevent non-personalized banner ads displaying on webpages, "ad-blocker" would be appropriate. In reality, "ad-blockers" are are surveillance and malware blockers