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[–] 6 points 4 months ago*

If this article from Variety is to be believed, Game of Thrones experienced viewer growth each season.

https://variety.com/2022/tv/news/euphoria-season-2-finale-ratings-1235192015/

It did start strong, almost 10 million viewers is great, but the final season apparently had close to 5x as many.

I'd probably credit that to Game of Thrones becoming a cultural sensation. People became interested the more they heard other people talk about it. It bled into "normie" spaces instead of staying niche.

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