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REI is Mocked Over AI Image of Handlebars Protruding From Bike Seat (petapixel.com)
submitted 4 months ago by to c/micromobility@lemmy.world
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[–] 58 points 4 months ago (5 children)

As a commercial photographer I have been waiting for pushback from consumers wanting to see actual photos of the actual product they're thinking about buying. But it seems nobody gives a shit and is happy with the slop. It's maddening. Some of the shit I've seen, technical garments with product shots that hallucinate non existent features, panels in the wrong place, its bonkers. It's not even subtle details.

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  • [–] 19 points 4 months ago (2 children)

    I'm surprised you would say no one gives a shit when you are, in fact, responding to a post of people giving a shit.

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  • [–] 20 points 4 months ago* (last edited 4 months ago)

    The pushback is not mainstream. At least it's not filtered through in any meaningful way to any business decisions yet. Nobody is hiring photographers when they can just hit the slop button and be done with it. I'm also convinced some are deliberately putting this shit out there purely for engagement purposes, it creates controversy and drives clicks.

    Look at the fashion band Mango. They did a high-profile AI campaign, stopped shooting real models/clothes. They caught some shade but it did not affect sales, just a short term period of controversy, which management were probably were very happy with.

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  • [–] 2 points 4 months ago

    It's also less people don't give a shit anymore we don't have any power to do anything about it. I'm neither doing graphic design or do I have any say over graphic design decisions. Most people don't have any influence over anything important

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  • [–] 9 points 4 months ago

    I worked in TV & film, and expert cinematographers are highly aware just how much your brain will fill in blanks and fix logical inconsistencies. I've done some consumer qual testing on video quality as well, and it's always amazed me how bad video needs to be before viewers are yanked out of the story due to quality or image problems. It might be this phenomenon more than people not giving a shit. Side note: It's one of the many reasons 3D video has failed to catch on multiple times; bad 3D is much more jarring and uncomfortable than bad 2D.

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