A $200 ChatGPT subscription could cost OpenAI $14,000 if you actually used it to its full potential
(www.techspot.com)
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For example, Microsoft copilot has a monthly price with a token quota and a company can choose to just make it stop working when the quota is hit.
I think I recall other plans having at least the option of token quotas, because most companies don't want to give employees a blank check for anything. I also believe that generally the token bill is on top of a fixed monthly cost too.